Track, compare, improve...your cellar door performance
CellarDoorMETRICS® is an easy to use system that will help you to track the performance of your cellar door, tasting room or wine cellar. Through a secure logon, you can gain access at any time to up-to-date, accurate, reliable analysis of your cellar door operation.
If you already track your cellar door performance, you will find that CellarDoorMETRICS® adds another level of business intelligence! You will have access to a range of reporting tools to compare your results with others – the ability to judge your ‘relative’ performance – and set realistic targets and benchmarks.
Fax your completed Weekly Data Collection Form to us and we will take care of the data entery for you. You will also recieve a monthly printed Summary Report, while still having full access to all the functions on the CellarDorrMETRICS® website, including your updated cellar door figures. Alternatively, you may opt to enter your own cellar door data if you prefer.
With CellarDoorMETRICS® you will be able to:
|Sales performance over time |
|Average visitor spend |
|Sales transaction count|
|Sales mix of your cellar door, merchandise, bottle, restaurant and accommodation sales|
|Success with winery and local events, public and school holidays|
|Performance against others in your region, other regions, national and internationally|
|Performance against other wineries the same size, larger or smaller|
|Target setting and benchmarking |
|Direct to consumer sales strategies |
|Opportunities for your cellar door|
If you can measure it you can manage it! There is no other system available where cellar doors can gain access to such in-depth, up-to-date business intelligence for only AU$30 per month (ex GST)!
OK, I'll give it a go. What do I do next?
Answer these questions to keep more profits at your winery...
How much money do my visitors spend? What do they spend it on?
How many visitors do I have each week? How many visitors do other cellar doors in my region attract?
Which days are they open? What trading days attract the highest sales in my region?
If I opened on a Thursday, how many visitors might I expect to my winery? What is the average value of each sale and how does this compare to others?
What facilities do they have on site? If I had a restaurant, what likely impact would this have on my cellar door sales?
Which events and marketing activities really made a difference to my cellar door performance? How did others in my region benefit from these events?
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