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“Wineries who struggle with DTC (Direct to Consumer) are notoriously bad about proactively tracking their DTC programs. Successful DTC programs are driven by metrics. And if wineries can’t track it, no wonder they are struggling to manage it.”
Lesley Berglund and Mary-Colleen Tinney, 2008 Consumer Direct Sales Survey Report, Wine Business Insider July 2, 2008, Vol 18 No 24
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